PROJECT CASE STUDY - Canary Wharf
We were approached to deliver CGI visualisations of the iconic One Park Drive London for Canary Wharf Group. Spark proposed the build of an augmented reality app which focused on a rich and immersive user experience.
Users can experience property interiors and potential investments from Canary Wharf Group from wherever in the world they may be, making this an ideal option for international investment markets. Providing an invaluable tool for property sellers in this competitive market, the solution combines photo-realistic CGI and Augmented Reality perfectly to give a full immersive experience.
The mix of VR 360 renders in exquisite detail and AR external views and 3D map view set the placement of these very exclusive apartments. A global sales force of 56 agents used the tool to help sell the exclusive developments off plan. Enabling a continuous programme of construction within Canary Wharfs infamous skyline through re-investment.