Spark wanted to push the capabilities of PC hardware and graphics card capabilities by developing in-house its own CGI Car configurator. Where better to start than by presenting the iconic La Ferrari in all of its stunning thoroughbred glory to test this groundbreaking LIVE rendered platform with realtime lightpingshading dynamics and special paint affect texturing of both interior / exterior and live animated actuated movements to show off th eLa Ferrari to its very best potential. This is a demo only.