Case Study for Highways

PROJECT CASE STUDY - Highways

Highways England had a very detailed requirement to build in a very short timescale for a new road system set to improve commuter times across former industrial landscapes for the Lower Thames Crossing. Our challenge was to provide a realistic glimpse into a new Thames tunnel and integrated road system set in around the year 2035 and include simulations of environmental impact / noise pollution and improved commuter times and induction charging to prepare the UK for population and infrasctucture growth to combat congestion and improve travel times. In a 2 week period the CGI Clip was launched with over 40,000 views and an incredible amount of valued feedback. From Super realistic vehicle lighting and dynamics to summer drenched trees and fields with heat haze and summer warmth to add a sense of British Summer all add to the positivity of the vision as well as realistic traffic simulations and volumes.
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