We approached the concept of a 3D food production line, fully animated and interactive to showcase the benefits and cost savings of Ishida's production line machines. All wrapped up in a convenient touchscreen tool for marketing Ishida's numerous products. We started by mapping the range of informational possibilities, considering the usage and how it would be accessed by focusing firmly on the human-centered approach to strategy and creation. The challenge we presented ourselves was to bring the flexibility of personalising your own bespoke yacht interiors in line with our existing 3D simulation technology. Building the exterior and interior to high specification using the latest high-end 3D modelling and lighting effects mixed with photography to deliver stunning simulations, all fully customisable in real-time, and optimised for use on off the shelf tablets.