PROJECT CASE STUDY - Lottery
The National Lottery were looking for a scratch card game to entice new players, as participation in lottery games was reducing. Using a mixture of gamification with augmented reality, Spark delivered a treasure hunt delivery whereby users could scan their losing tickets for a second chance to win by playing an AR game.
This delivery involved users engaging with a real world environment to play AR games. They would be alerted to games available at their local store and then be presented with an augmented reality chance to win money.
This application also had full capability to create/integrate with users accounts and integration with Camelot back-end systems/security protocols.
Neil Kellar, Chief Information Officer, Camelot Group