PROJECT CASE STUDY - Lottery
The national lottery were looking for a new scratch card game to pull in new customers from an ageing target group and instead draw in Mobile savvy / younger movie game fans to increase ticket sales and improve the nature of adventure within the instant win scracthcard business. See the GPS based ‘find and win’ cash prizes game. A very exciting project.
"I have personally worked alongside Spark for the last 18 months. As a business they have impressed me with their creativity and business acumen as they developed a treasure hunt AR based solution targeted at the the world lottery and gaming market. Their cost effective solutions, attention to detail plus speed of delivery significantly exceeded other suppliers I have benchmarked. As a business with a large digital presence, at Camelot we are always looking for innovation and new market opportunities and with Spark we now have the right supplier to support this area of our strategic growth plans. The intention is for this relationship to evolve as we move into other European and US markets."
Neil Kellar, Chief Information Officer, Camelot Group