PROJECT CASE STUDY - Lottery
The National Lottery were looking for a scratch card game to entice new players, as participation in lottery games was reducing. Using a mixture of gamification with augmented reality, Spark delivered a treasure hunt delivery whereby users could scan their losing tickets for a second chance to win by playing an AR game. This application also had full capability to create/integrate with users accounts and integration with Camelot back-end systems/security protocols.
Neil Kellar, Chief Information Officer, Camelot Group