Case Study for O2


O2 required a completely unique, bespoke design service for a lead generation project in targeting significant and complex senior c-level executives within the top 250 global multinational organisations. Their trust in Spark was well rewarded as the projects they worked on directly developed over £86.3m of qualified pipeline within a 2 month period of engagement. Our team produced a dynamic, ‘on the fly’ personalised 3D animation for each prospect incorporating augmented reality. This in turn added a finely tuned personalisation to the campaign. The messaging was really engaging and each individuals name and image was included throughout adding wonderment in a mystical ‘how did they do that ?’ way - a very successful campaign and hugely profitable for O2.

Reveal Price Band

"I required a completely unique bespoke 3D design service and thought leadership for lead generation project in targeting significant, complex, senior c-level executives within the top 250 global multinational organisations. My trust in Mustard, Dan and the supporting design team was well rewarded, as the projects they worked on for me directly developed over £86.3m of qualified pipeline within a two month period of engagement. The target clients reaction to their targeted email was very powerful. I highly recommend the services of Mustard to both internal colleagues and any organisation contemplating using their services."

Eric Woods - O2 Telefónica Multinational Solutions - Global Business Development Director 2015